We are delighted to announce that our brand has been awarded the "Made in Marseille" label, a distinction awarded by the City of Marseille . This label highlights local companies that are committed to producing in the Marseille region while promoting unique artisanal or industrial know-how.
Recognition of our know-how
We've been based on Cours Julien for 40 years. Founded in 1985 by Hélène Racine, our brand has evolved under the leadership of Basile Baixe, who took over in 2024. With our workshop integrated into the boutique and our collaborations with local workshops, we guarantee production entirely carried out in Marseille. This approach reflects the very essence of the "Made in Marseille" label, which distinguishes locally designed products that demonstrate original and high-quality craftsmanship.
An eco-responsible and transparent commitment
We embrace slow fashion, releasing only two collections per year, tailored to the seasons. We also recycle our fabric scraps to create accessories, such as scarves, thereby minimizing our environmental impact. This responsible consumption model is perfectly aligned with the label's criteria, which integrate social and environmental issues into the manufacturing process.
The “Made in Marseille” label: a tool for local influence
Created to promote Marseille's artisanal and industrial products, the "Made in Marseille" label highlights local businesses while offering a guarantee of authenticity. It also allows us to benefit from increased visibility and access new economic opportunities.
BAIXE among the selected winners
We are particularly honored to have been selected among the 15 winners in the fashion and accessories category, out of a total of 107 applicants. This recognition highlights the excellence of our work and our contribution to the dynamism of the fashion sector in Marseille.
By obtaining this certification, we reaffirm our Marseille identity and our role in promoting local know-how, " Designed, cut and sewn in Marseille " and our role in promoting local know-how. Find our creations at 63 Cours Julien 13006 Marseille and discover the first pieces from our new spring-summer 2025 collection .
